With the start of the year comes the seeding of a community, as work commences on the Elan neighbourhood at Tilal Al Ghaf, the landmark lifestyle destination by Majid Al Futtaim Communities.
The responsibility for realising Majid Al Futtaim’s vision for Elan has been handed to UNEC, an award-winning contractor, and the highly reputable Arif & Bintoak Consulting Architects and Engineers. The contract award for Phases 1, 2 and 3 of Elan comprises a total of 916 premium three- and four-bedroom townhouses with a total contract value of almost AED 583 million. The first homes in Elan will be delivered in phases starting December 2022.
Hawazen Esber, Chief Executive Officer of Majid Al Futtaim Communities commented: “Today we celebrate a pivotal moment for Majid Al Futtaim Communities as one of the most ambitious destinations emerges to create a lasting legacy in Dubai. Elan’s success underlines our market expertise, our responsiveness, and our commitment to delivering the right products at the right time to the highest international and local standards and design.”
For more than a decade, Majid Al Futtaim Communities has been delivering aspirational lifestyle destinations across the region through the art of placemaking, enabling businesses to flourish and families to thrive. These destinations share a deep connection with the cities in which they are located, and continue to grow and evolve in character, culture and desirability.
In a clear demonstration of the desire for signature communities such as Elan, each phase of the project sold out within a week of being launched, with every unit of Phase 3 bought up in just 48 hours. Elan’s appeal is evidenced through its diversity, with over 55 different nationalities represented in the project’s ownership.
Hawazen added: “As a result of the bold steps taken by Dubai’s leadership to further strengthen the emirate’s attractiveness for those looking to live, work and invest in the city over the long term, we have witnessed a steady shift in demand from busy urban centres towards more spacious, family-centric neighbourhoods in Dubai’s property market. Single-family homes in particular are seeing steady growth, as investors look to capitalise on current market prices, and families seize the opportunity to lay down roots and invest in their futures.”
Staying true to Majid Al Futtaim’s commitment to sustainable design and living, the community features walkable neighbourhoods connected by a meticulously crafted network of green spaces, pathways, cycling tracks and jogging trails flanked by evergreen Ghaf trees which are indigenous to the UAE and lend the development its name.
The centrepiece of the community is the recreational lagoon, fringed by white sandy beaches that accommodate a variety of water sports. Further establishing Elan as one of the most desirable communities on the market is a world of culinary experiences, a signature Majid Al Futtaim retail selection and the world-renowned Royal Grammar School all within just a few minutes’ walk from Elan, further enhancing its appeal as an all-inclusive community catering to a family’s every need.